Archive of: performance
Caring about performance isn’t only a business goal […]. It’s about fundamental empathy and putting the best interest of the users first.
As technologists, it’s our responsibility not to hijack attention and time people could be happily spending elsewhere. Our objective is to build tools that are conscious of time and human focus.
There needs to be a cultural change in how we approach building for the web. Yes, some of the tools we choose are part of the problem, but the bigger problem is that performance still isn’t being recognised as the most important factor in how people feel about websites (and by extension, the web). This isn’t just a developer issue. It’s a design issue. It’s a UX issue. It’s a business issue. Performance is everybody’s collective responsibility.