That world formed the web’s foundations — without that world to build on, Google, Facebook, and Twitter couldn’t exist. But they’ve now grown so large that everything from that web-native world is now a threat to them, and they want to shut it down. “Sunset” it. “Clean it up.” “Retire” it. Get it out of the way so they can get even bigger and build even bigger proprietary barriers to anyone trying to claim their territory. Well, fuck them, and fuck that.
Lockdown – Marco Arment.
Following doesn’t mean paying attention. You don’t want numbers on Twitter, not really. What you want is to follow and be followed by human beings who care about issues you care about. This thing we make together. This thing is about hearts and minds, not eyeballs. Especially not eyeballs that aren’t even watching.
To criticise Twitter for its content (or, I should say, your perception of its content) makes as much sense as criticising the content of the telephone networks or the postal service. Like them, Twitter is a means of communicating. The content communicated has no bearing on its value.
And as he rightly recognises, they're not used to being called on their knowledge and veracity.
It’s now possible for columnists and companies to hear what people are saying about them. That’s unnerving for columnists, not least because their opinions are now frequently challenged by people who know more than they do. Instead of responding like adults – correcting when they’ve made a mistake, engaging when someone raises a sensible point and defending themselves from false accusations – they are whining like children and dismissing technologies that they don’t understand.
(Hat tip: John Naughton)
Matt Haughey points out the obvious flaw in the logic of bandwagon marketeers and companies who just don't get it.
So maybe instead of getting your company on twitter, paying marketers to mention you are on twitter, and paying people to blog about your company, forget all that and just make awesome stuff that gets people excited about your products, hire people that represent the company well, and when your stuff is so awesome that friends share it with other friends, you may not even need "social media marketing" after all.
Concentrate on what you do well, give great service, and people will talk about you and evangelise you. Do it badly or try to game the system and people will still talk, but for all the wrong reasons.
(And while I'm on the subject, if one more account with the phrase "social media expert" in their description tries to follow me on Twitter heads are going to roll. Seriously, just piss off will you.)
I can't believe we still have to link to The Cluetrain Manifesto 10 years after it was first published.