You can’t just dip into these channels and understand the interactions that are going on. You need to get involved or you risk sounding like every other lazy pundit that doesn’t ‘get it’ as they state.. “I don’t want to know what you are having for breakfast!” Those regurgitating this particular meme are probably not that interested in humanity anyway. It’s like walking into a public gathering and shouting “What are you all talking about and how is this relevant to me?!!”
I don’t think the problem is that people are stupid. I think that people, when given crappy tools, with almost no oversight, no incentive to behave, and no semblance of real identity, often behave stupidly.
With Flickr you can get out, via the API, every single piece of information you put into the system. Every photo, in every size, plus the completely untouched original. (which we store for you indefinitely, whether or not you pay us) Every tag, every comment, every note, every people tag, every fave. Also your stats, view counts, and referers. Not the most recent N, not a subset of the data. All of it. It’s your data, and you’ve granted us a limited license to use it. Additionally we provide a moderately competently built API that allows you to access your data at rates roughly 500x faster then the rate that will get you banned from Twitter. Asking people to accept anything else is sharecropping. It’s a bad deal. Flickr helped pioneer “Web 2.0″, and personal data ownership is a key piece of that vision. Just because the wider public hasn’t caught on yet to all the nuances around data access, data privacy, data ownership, and data fidelity, doesn’t mean you shouldn’t be embarrassed to be failing to deliver a quality product.
Data access, doing it right the Flickr way.
Following doesn’t mean paying attention. You don’t want numbers on Twitter, not really. What you want is to follow and be followed by human beings who care about issues you care about. This thing we make together. This thing is about hearts and minds, not eyeballs. Especially not eyeballs that aren’t even watching.
Listen. You need to unlink your feeds. I understand why you did it. I’ve made the same mistake myself. But it’s hurting your friends, it’s hurting you, and it’s hurting the Internet. You need to stop. You need to stop automatically dumping your feeds from one account into another.
Matt Haughey points out the obvious flaw in the logic of bandwagon marketeers and companies who just don't get it.
So maybe instead of getting your company on twitter, paying marketers to mention you are on twitter, and paying people to blog about your company, forget all that and just make awesome stuff that gets people excited about your products, hire people that represent the company well, and when your stuff is so awesome that friends share it with other friends, you may not even need "social media marketing" after all.
Concentrate on what you do well, give great service, and people will talk about you and evangelise you. Do it badly or try to game the system and people will still talk, but for all the wrong reasons.
(And while I'm on the subject, if one more account with the phrase "social media expert" in their description tries to follow me on Twitter heads are going to roll. Seriously, just piss off will you.)
I can't believe we still have to link to The Cluetrain Manifesto 10 years after it was first published.
Artur Bergman over at the O'Reilly Radar has had a chance to look at the new Virgin America planes. The inflight entertainment system sounds amazing!
Developed internally at Virgin America, the system is named Red and provides live satellite tv, movies, mp3s, games and plane-wide chatting. Yes, chatting. There is a general chatroom, a private invite channel for your friends, and direct user-to-user messaging. When watching television, you have the option to chat with everyone who is watching the same event.
There are also some other smart touches like USB sockets for charging of peripherals, and being able to order food via the system which keeps track of what's been ordered so ground crews know how much to restock…
…oh, and it has Doom on it…
…yes, that's right, Doom.
Update (9th August): Xeni Jardin from BoingBoing writes about the experience on the Virgin America Inaugural, and Artur Bergman blogs about the flight on the O'Reilly Radar, including a screenshot of Doom on the IFE. Cool stuff.
From BBC technology news.
Social music site Last.fm has been bought by US media giant CBS Corporation for $280m (£140m), the largest-ever UK Web 2.0 acquisition. ... As part of the deal, Last.fm's managing team will remain in place and the site will maintain its own separate identity.
Sorry things have been so quiet round here recently, but Heather and myself have been busting ourselves stupid trying to get the new version of Scarleteen finished (more on that when it launches). We're not quite done yet but at least the end is in site.
Anyhow, the reason for this post (apart from the apology) is to point out a fantastic article on Matt Haughey's new site, Fortuitous, Some Community Tips for 2007 - Seven tips on how to run a successful community.
Every year or so I write a long post or do a presentation at a conference on the subject of community. Each time I approach the subject, I take what I've already written and add to it with recent things I've learned or learned long before and only recently realized. To prepare for an upcoming presentation, I decided to write down stuff I've learned/realized in the last 12 months. I suspect I'll be revisiting this topic many times on this blog but I wanted to kick off this first foray into community with a list of stuff I've been thinking about recently, but haven't written much about yet.
Matt is the founder of Metafilter (amongst other things) so when he offers up tips about running an online community, you'd better make sure you're taking notes.