Good Design Is Honest
This is one of Rams’s tenets, but it bears repeating at a time when dark patterns abound and corporations treat UX like a weapon. Uber is the most flagrant example. The company built its business on a seamless front-end user experience (hail a ride, without ever pulling out your wallet!) while playing puppet master with both users and drivers. The company’s fall from grace–culminating in CEO Travis Kalanick’s ousting last year–underscores the shortsightedness of this approach.
Good design “does not make a product more innovative, powerful or valuable than it really is,” Rams writes. “It does not attempt to manipulate the consumer with promises that cannot be kept.”
Lots to think about and absorb going into 2018.