Communicating with humans

Take time to think about your own professional communications. Don’t accept biz-speak as the right solution, regardless of how ubiquitous it is. Be human, and engage directly with people – they’ll respect you for it, and be more willing to give your business a chance.

Matt Gemmell rewrites Adobe’s press release announcing the end of Flash for mobile. It’s like Adobe never read the Cluetrain Manifesto.