A multiple discovery moment
The time has arrived that three communities–the business, design, and technology communities–have independently discovered the same thing. That the best way to build new technology products, services, and the businesses that deliver them is to work in small, cross-functional, highly collaborative teams. To use lightweight, informal methods. To use rapid cycles of designing, making, and validating in order to test and learn and improve. To focus on the customer.
Josh Seiden in Agile UX? Lean UX? Customer Development? A multiple discovery moment.