The personal brain-dump of Garrett Coakley

People read online all the time

Wilton argues against all the people who say users don’t read online. “People read online all the time,” she says. But copy has to be targeted, useful and authentic, or users will indeed skip over it. “We know people only read what’s necessary online,” she says. “We have to make every single word count.

Denise's Writing for Relationships presentation from IxDA’s Interaction ’10.