The personal brain-dump of Garrett Coakley

Who is Drupal's target audience?

Leisa Reichelt reflects on what Mark Boulton and herself learnt during the D7UX project this summer, and puts her finger on a big issue facing the Drupal community going forward: who is the target audience?

And so we have this tension. Drupal as a ‘Consumer Product’ and Drupal as a ‘Developer Framework’. Currently, the official direction is that the project is going to attempt to be both. I think this is a serious problem. The target audiences for each of these objectives are so far removed from each other in terms of their tasks & goals, their capabilities, their vocabulary, their priorities. An attempt to devise an interface to suit both will result in an outcome that I expect we’ll see in the release of Drupal 7 – that is a compromise to both parties.

(emphasis mine)