A better question
Joshua-Michéle Ross, writing about the demise of the news business, identifies a more fundamental question:
The failure of newspapers is not a failure of imagination or foresight nor is it a failure of individuals. This kind of failure is the hallmark of all institutions in the face of tectonic disruption. Institutions are a set of agreements that perpetuate a social order beyond individual intention or tenure. Changing those agreements is costly and time-consuming. So when the rate of change accelerates beyond the institution’s adaptive capacity - extinction follows. The question is not “what should newspapers do?” but “how can a large institution effectively organize in response to disruptive change?” Taken thus, it is not only the fundamental question to ask of newspapers - but to ask of ourselves in relation to a host of big-ticket game-changers such as peak oil, environmental collapse and climate change that simultaneously require and defy our capacity for institutional response.
The larger an institution the less able it is to react to change, to the point where it would rather have society legislate against the disruption than adapt it's ways.
That's no good for anyone.