Clueless

A friend just pointed me towards this fantastically boneheaded statement:

Optimising for search engines such as Google is notoriously difficult when your content is database driven. Although the Televisual Asset TVT pages are crawled and ingested by all common search engines such as Google, this is of little use for searchable archives as they do not have a hyperlinked hierarchy of static pages.

Have they never heard that “URIs shouldn’t change”? How about the idea that you should always separate the content layer from the presentation layer?

Someone please tell me how companies like this are still in business?