Good design

Dieter Rams’ principles of good design:


  • Good design is innovative.

  • Good design makes a product useful.

  • Good design is aesthetic.

  • Good design helps us to understand a product.

  • Good design is unobtrusive.

  • Good design is honest.

  • Good design is durable.

  • Good design is consequent to the last detail.

  • Good design is concerned with the environment.

  • Good design is as little design as possible.

  • Back to purity, back to simplicity.


Sometimes we need to remind ourselves of these things.