Tag Archives: social software

This is how Social Media really works

April 9th, 2009

Matt Haughey points out the obvious flaw in the logic of bandwagon marketeers and companies who just don't get it.

So maybe instead of getting your company on twitter, paying marketers to mention you are on twitter, and paying people to blog about your company, forget all that and just make awesome stuff that gets people excited about your products, hire people that represent the company well, and when your stuff is so awesome that friends share it with other friends, you may not even need "social media marketing" after all.

Concentrate on what you do well, give great service, and people will talk about you and evangelise you. Do it badly or try to game the system and people will still talk, but for all the wrong reasons.

(And while I'm on the subject, if one more account with the phrase "social media expert" in their description tries to follow me on Twitter heads are going to roll. Seriously, just piss off will you.)

I can't believe we still have to link to The Cluetrain Manifesto 10 years after it was first published.

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Quote of the day

October 3rd, 2007
Sharepoint 2007 is proof positive that Microsoft doesn’t get the community thing

Clay Newton commenting on Scobleizer.

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Virgin America’s new inflight entertainment system

August 1st, 2007

Artur Bergman over at the O'Reilly Radar has had a chance to look at the new Virgin America planes. The inflight entertainment system sounds amazing!

Developed internally at Virgin America, the system is named Red and provides live satellite tv, movies, mp3s, games and plane-wide chatting. Yes, chatting. There is a general chatroom, a private invite channel for your friends, and direct user-to-user messaging. When watching television, you have the option to chat with everyone who is watching the same event.

There are also some other smart touches like USB sockets for charging of peripherals, and being able to order food via the system which keeps track of what's been ordered so ground crews know how much to restock…

…oh, and it has Doom on it…

…yes, that's right, Doom.

Update (9th August): Xeni Jardin from BoingBoing writes about the experience on the Virgin America Inaugural, and Artur Bergman blogs about the flight on the O'Reilly Radar, including a screenshot of Doom on the IFE. Cool stuff.

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last.fm acquired by CBS

May 30th, 2007

From BBC technology news.

Social music site Last.fm has been bought by US media giant CBS Corporation for $280m (£140m), the largest-ever UK Web 2.0 acquisition. ... As part of the deal, Last.fm's managing team will remain in place and the site will maintain its own separate identity.
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Community tips from Fortuitous

May 23rd, 2007

Sorry things have been so quiet round here recently, but Heather and myself have been busting ourselves stupid trying to get the new version of Scarleteen finished (more on that when it launches). We're not quite done yet but at least the end is in site.

Anyhow, the reason for this post (apart from the apology) is to point out a fantastic article on Matt Haughey's new site, Fortuitous, Some Community Tips for 2007 - Seven tips on how to run a successful community.

Every year or so I write a long post or do a presentation at a conference on the subject of community. Each time I approach the subject, I take what I've already written and add to it with recent things I've learned or learned long before and only recently realized. To prepare for an upcoming presentation, I decided to write down stuff I've learned/realized in the last 12 months. I suspect I'll be revisiting this topic many times on this blog but I wanted to kick off this first foray into community with a list of stuff I've been thinking about recently, but haven't written much about yet.

Matt is the founder of Metafilter (amongst other things) so when he offers up tips about running an online community, you'd better make sure you're taking notes.

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