Tag Archives: social media

The Isolated… really?

January 24th, 2011

You can’t just dip into these channels and understand the interactions that are going on. You need to get involved or you risk sounding like every other lazy pundit that doesn’t ‘get it’ as they state.. “I don’t want to know what you are having for breakfast!” Those regurgitating this particular meme are probably not […]

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Forget your brand

June 4th, 2010

Do you want to know what BP should do about me? Do you want to know what their PR strategy should be? They should fire everyone in their joke of a PR department, starting with all-star Anne Womack-Kolto and focus on actually fixing the problems at hand. Honestly, Cheney’s publicist? That’s too easy. […] So what is […]

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This is how Social Media really works

April 9th, 2009

Matt Haughey points out the obvious flaw in the logic of bandwagon marketeers and companies who just don’t get it.

So maybe instead of getting your company on twitter, paying marketers to mention you are on twitter, and paying people to blog about your company, forget all that and just make awesome stuff that gets people excited about your products, hire people that represent the company well, and when your stuff is so awesome that friends share it with other friends, you may not even need “social media marketing” after all.

Concentrate on what you do well, give great service, and people will talk about you and evangelise you. Do it badly or try to game the system and people will still talk, but for all the wrong reasons.

(And while I’m on the subject, if one more account with the phrase “social media expert” in their description tries to follow me on Twitter heads are going to roll. Seriously, just piss off will you.)

I can’t believe we still have to link to The Cluetrain Manifesto 10 years after it was first published.

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