What is this place?
Polytechnic is the online home of Garrett Coakley.
It tends to focus on such geekery as web development, technology, music, film, and photography.
A proud member of Oxfordbloggers.com.
Elsewhere
Other places I can be found on the web.
- Follow me on twitter
- See my photography on flickr
- Current listening on last.fm
- What I’m linking to on del.icio.us
- My tumblr powered scrapbook of miscellanea
Tag Archives: quote
The authentic has replaced the reproducible
I notice that, as the Net provides free or cheap versions of things, ‘the authentic experience’ — the singular experience enjoyed without mediation — becomes more valuable. I notice that more attention is given by creators to the aspects of their work that can’t be duplicated. The ‘authentic’ has replaced the reproducible. Brian Eno on the [...]
Tags: quote, technology
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The possibility of technological magic
I always tell people to send me physical things by email as attachments. The pause while they work out whether this is possible or not is a moment of great mechanical wheel turning beauty and highlights a cultural acceptance of the possibility of technological magic.
- srboisvert in a Metafilter thread about the UK postcode system
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Design
Don’t make something unless it is both necessary and useful; but if it is both necessary and useful, don’t hesitate to make it beautiful.- Shaker design philosophy (via Joshua Porter)
This is how Social Media really works
Matt Haughey points out the obvious flaw in the logic of bandwagon marketeers and companies who just don't get it.
So maybe instead of getting your company on twitter, paying marketers to mention you are on twitter, and paying people to blog about your company, forget all that and just make awesome stuff that gets people excited about your products, hire people that represent the company well, and when your stuff is so awesome that friends share it with other friends, you may not even need "social media marketing" after all.
Concentrate on what you do well, give great service, and people will talk about you and evangelise you. Do it badly or try to game the system and people will still talk, but for all the wrong reasons.
(And while I'm on the subject, if one more account with the phrase "social media expert" in their description tries to follow me on Twitter heads are going to roll. Seriously, just piss off will you.)
I can't believe we still have to link to The Cluetrain Manifesto 10 years after it was first published.
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Dumb solutions