Tag Archives: copywriting

On writing

Remember what it is you’re trying to do when writing for a wide audience: communicate an idea clearly and accurately. If a reader ends up confused, it’s not their failure as a reader but yours as a writer. Alok Jha

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Ambiguous options

Found on Vimeo after joining a group. It’s unlikely that my definition of “important” will be the same as theirs. Does this mean I’ll get an email every time a video is added to the group? When someone joins or leaves? What about forum postings? There should at least be an explanation of what constitutes “important”. Ambiguous […]

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We got rules people”

Love the choice of language on this NASA comment form.

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Natural copy

A lovely example of naturalistic copy writing as interface from Magcloud. This neat concise paragraph sits above the normal bog-standard order confirmation table layout telling you everything you need to know right at that moment.

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Awesome release notes

I love the release notes for Panic’s new version of Transmit.

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